TECHNOLOGY

Overview

Velvet Beauty Salons is a chain in Limerick which provides hair, nails and other beauty services, including online sales of beauty products.

SERVICES

EXPERTISE

Brand Identity, Packaging, Web Design, Social Media

Adobe Photoshop,
Figma, Facebook Ads

Challenges

1. Create brand identity features (pattern, colour palette, apron, packaging options, business cards)
2. Redesign main page of the website & covers for landing pages
3. Design lead-magnets for Facebook Ads, create target audiences, set up facebook pixel features & target events counter on the website, create and manage advertising campaign for Facebook & Instagram

Beauty, Cosmetics

Solutions

We designed colour palette with violet tones and based brand identity on marble waves structure. Website is redesigned accordingly and covers for landing pages are highlighting promotion features for advertising campaign.

WEBSITE
Desktop version

WEBSITE
Mobile version

PAGE COVERS
Desktop version

PAGE COVERS
Mobile version

VELVET BEAUTY SALONS

Facebook & Instagram advertising campaign results in August 2021

We have done the following:


1. We based strategy on the conversion type of set up for the campaign and rotation of messages throughout the month
2. Created 3 different types of offers with benefits for the customer (beauty packages, waxing, hair)
3. Each landing page was redesigned and updated in order to support messages in the ads
4. We created and tested 4 target audiences:

• Limerick_wealthy women broad 18-55 (based on interests & demographics)
• Adresses_women 18-55 (based on target spots in the city such as luxury hotels, university of Limerick and etc.)
• Existing customers_women 18-50_Limerick (Velvet salon customer list with emails (CRM), FB & IG visitors in 365 days, website visitors + Geo target)
• LAL_Existing customers_women 20-50 (look-alike audience based on existing customers data)

As a result of tests we adjusted well-performing messages and groups and cut the least efficient.

228

conversions into contacts (customers called or filled booking form online)
new confirmed bookings

+103

Euro average bill per client

115

Euro cost per contact

1,64

© Digital Space_Design & Marketing 2022