Lancome has launched new perfume IDOLE and planned advertising campaign for St. Valentines day with Russian bloggers.

Create adaptive version of advertising campaign for Russian market, develop and implement images for bloggers dedicated to St. Valentine's day.

Key messages were translated and used to fill images with the spirit of IDOLE perfume, pictures are picked according to the idea that bloggers have to be surrounded with urban landscapes. Color palette is based on bronze tones.