TECHNOLOGY

Overview

Lancome has launched new perfume IDOLE and planned advertising campaign for St. Valentines day with Russian bloggers.

SERVICES

EXPERTISE

Brand Identity, Social media

Adobe Illustrator, Figma, Instagram

Challenges

Create adaptive version of advertising campaign for Russian market, develop and implement images for bloggers dedicated to St. Valentine's day.

Cosmetics

Solutions

Key messages were translated and used to fill images with the spirit of IDOLE perfume, pictures are picked according to the idea that bloggers have to be surrounded with urban landscapes. Color palette is based on bronze tones.
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