AskMask is the beauty industry player in Russia, a company which imports Korean & Asian cosmetics and works in both B2B & B&C markets.

Create new logo which will describe the idea and translate the spirit of the company, develop brand identity including pattern, greeting cards, packaging, social media grid, exhibition wall & etc.

We developed the following ideas:
1. Added to the logo second line with the 'beauty guide' to describe the fact that AskMask provides personalised beauty consultations and aim to help customers to get the best and efficient products out of the huge beauty market offers.
2. Idea for the brand identity is based on crystal shapes. Key message: each woman is unique and beautiful as a crystal and AskMask helps to discover and highlight the best edges of each one of them.
3. Color Palette is based on skin tones and connected to the perception of freshness and healthiness.

Key message:
Each woman is unique and beautiful as a crystal.
AskMask helps to discover and highlight the best edges of each one of them.

Social Media Grid structure is divided by topics and supported with guidelines for texts and images.

Brand Identity Guidelines Kit

Patterns

Exhibition Booth

Postcard